4-D Consulting's founder, Henry Gregor, born in Glasgow Scotland, started his career as a scientific instrument maker. Did his undergraduate studies in electrical engineering at the Royal College of Science and Technology. Immigrated to Canada to work as an engineer in ASW and airborne geographic surveys. Attended graduate school at Syracuse University where he gained an MS degree.
Henry came to Oregon to join Tektronix. After working in marketing for Tek for 5 years, he joined Intel and was with them for 12 years in sales and marketing. When at Tektronix and Intel, Gregor did undergraduate and graduate work at Portland State University toward an MBA degree. In 1992 he founded a telecom and a direct-mail marketing company. He later became part of the dot-com bubble, he was director of marketing for a startup Internet Appliance Company.
Henry got involved in career consulting and coaching at PCC's Capital Career Center. He independently came up with the concept of employing sales and product marketing techniques to the job search process. Gregor defined job seekers as if they were products and developed unique marketing and sales plans for them.
Other career consultants have begun to use marketing techniques. 4-D Consulting's program differs by the fact that many computer tools were designed to ease the labor of self-definition and evaluation. Gregor also conceived the technique of aligning personal marketing programs on the patterns of worker's accomplishments. Tying the personal marketing program into a counselor-selling program and dealing with the job search like it is a "Big Ticket" sales process.
